Group 21 is a London-based holding company focused on building and scaling contemporary consumer brands.
Founded in London, Group 21 began its current chapter with the acquisition of Only the Blind, establishing a foundation for long-term brand development and growth. Under Igor Ivanenko’s leadership, the company has taken a hands-on approach across all aspects of brand building - from creative direction and manufacturing to finance, wholesale expansion, and direct-to-consumer operations.
Our approach
Our journey has been defined by building with intention. At every stage, we focus on long-term value, strong brand identity, and sustainable growth rather than short-term gains.
What began as a single venture has evolved into a broader vision — creating and supporting brands with global relevance and lasting impact. We are proud of what has been built so far and remain focused on the opportunities ahead.
What sets Group 21 apart is not only the businesses we develop, but the way we approach growth: with clarity, operational discipline, and a deep understanding of the communities our brands serve.
Our philosophy
We believe that enduring brands are built through clarity of vision, consistency of execution, and a deep understanding of the communities they serve. Group 21 supports ventures that combine creative integrity with commercial discipline, ensuring they remain both culturally relevant and financially sustainable.
